About

Q. Is there any way to consume leftover food wisely? Is there any way to buy food at a reasonable price or cheaply?

‘Webeing’ is the B2B2C food e-commerce platform service to buy and sell leftover foods that are close to an expiration date or stock items at low prices, especially fruits and small dishes. We encourage customers to join our environmental activities.

• Our mission is to reduce the problems of excessive food waste in restaurants through environmental activities.
• We help the owner of a small business sell leftover food close to the expiration date or reprocess stock items to sell them. Customers can buy food at a discounted price with high satisfaction.
• We are an ESG-driven startup committed to environmental sustainability, offering features such as personal environmental accounts, eco-friendly goods, and community-based crowdfunding to encourage responsible consumption.

Problem

• South Korea generates over 5.5 million tons of food waste annually, resulting in an economic loss of over ₩22 trillion (~= $16 billion). Mostly from the group dining (회식) culture and drinking culture near the college, and the downtown area.
• Single-person households are on the rise, and the market scale of the small-portion convenience meals, including eating and drinking alone, is increasing.
• The flow of consumption is changing diversely after COVID-19, since people have experienced relying on online delivery, and

Market & User Research

• Initially, we targeted a specific area, 성남 위례신도시, for analysing and developing our market.
• We gathered customers of restaurant owners through sales over 50 interviews.
• We conducted qualitative and quantitative customer interviews with over 300 local citizens in 성남 위례신도시 (Wirye New Town, Seongnam City)