About

Q. How can we provide high-quality, interest-based tourism experiences to foreign visitors by connecting them with local Koreans who share their passions?

Providing travel information in Korean which is based on the customer’s culture and interest, with Korean CP(Content Provider) and foreigners CP who have experienced Korean culture.

By hiring foreigners as ‘Content Providers (CP)’ who already have experienced Korean culture, I created a platform for providing travel information to provide high satisfaction of Korean trips according to their tastes.

Problem

The information is scattered online. Especially, Tourism is a huge red ocean. so travelers can not find the proper information for them. It’s indeed a high possibility that users can be disappointed in their trip. They also have needs to meet up with the local people and get guided by them to enjoy real Korean culture.

Market & User Research

• Foreigners who live in Korea have all common which is Koreans are kind, but hard to get close to be a friend.
• After surveying, the most common interests or the things what they want to acquire while they are staying in Korea were getting to know about Korea more by traveling, having a chance to talk to Koreans more, and activities regarding music or K-pop.
• I categorized foreigners who are staying in Korea by the below, and I figured out each of them belonged to different group. So, I need to approach them in different ways.
  • (Temporary) Exchange students
  • (Temporary) Visitors
  • (Long-term) Employees

Insight from the customer

• Lots of foreigners who had stayed in Korea for a while ended up hanging out with other foreigners. Because they felt hard to get close to Koreans. There were some episodes we gathered.
  • When they got on the subway, some Korean avoided seating next to them.
  • When there were a team class in college, Korean avoided having a team with them.
  • Lots of people approached in purpose for practicing their English.
• Koreans are active in using English, so sometime they don’t feel necessary to use Korean. But at the same time, Korean feels appreciated for foreigners to use Korean when they tried.
• Each category of them had their own communities in ‘Group chatroom on Kakaotalk’, ‘Slack’, and ‘Instagram’, especially exchange students had their school’s group chatrooms on Kakaotalk in every different semesters.
• Foreign employees, including normal employees, digital nomads, teachers, and others, also had their community for sharing helpful information living in Korea.

Solution

• We held events according to the group’s interest and tastes.
  • Going on a trip with BBQ
  • Traveling around Korean regions.
  • Sports event
• We held the various sport events to attend the activity together such as climbing, football, crossfit, and others.
• We can provide the travel information filtered by Korean and foreigner CP who can understand both sides between Korea and another country. We selected some information which is fit their taste, interest, new sensation and others. And then we suggest those spots with travel routes along the spots so that they can easily make a plan. If they want, they also can use the guidance service by someone Korean who wants to make foreign friends.